Portable Trade Show

does exhibition booth helps on promoting insurance industry?

im doing thesis about this.so i need to do research. Hi there! I am a final year student from Malaysia. Currently I am doing Bmm (hons) in advertising. Apart from my course, I am required to conduct research as a fulfillment of my thesis. I am very grateful if you could give me a feed back regarding the above question. If you all find any article regarding exhibition booth, i am happy if you could let me know. Thank You

Public Comments

1. Yes. Is this a trick question?
2. If you are doing a thesis on this subject I think your question needs to be a little more focused. For example, if you set up a booth merely to promote the insurance industry at your local county fair I doubt that it does much good. What parameters would you use to measure the results? On the other hand, if you have a booth that is promoting a particular product such as life insurance or auto insurance you could measure the effectiveness by the number of premium quotes given or the number of applications taken.
3. Don't really understand the question, can you elaborate?
4. I am also not completely clear regards your question although I can say that, well yes, an exhibition booth can be used to effectively promote the insurance industry. By this I mean, if an insurance company attend an appropiate exhbition and choose the right type of stand design and correct positioning and staff etc, then one coudl certainly use an exhibitioon booth to promote the insurance industry.