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What does CPM stand for in the world of banner advertising?

Public Comments

1. Hi, CPM stands for cost per thousand. IE: 1000 banner impressions etc...
2. In the world of advertising, CPM refers to Cost Per Thousand. That is, how much does it cost for such and such a medium to reach 100 customers. For example, if your banner ad costs you $1,000 and reaches 10,000 people, then you CPM is $10. Capiche?